Who is this for
UX Choices is designed for product teams—designers, product managers, engineers, and UX leaders who want to make informed decisions about research methods and UX activities. Whether you're a solo designer or part of a larger team, if you've ever wondered 'which method should I use?', 'what should I do now', this is for you.
Do I need UX experience to use this?
Not at all. While the cards are valuable for experienced practitioners, they're also perfect for teams new to UX processes. Each card provides clear context about when to use a method and what you'll learn from it, making it educational for beginners while still being useful for experts.
Is this for teams or individuals?
Both! UX Choices works great as a workshop facilitation tool for team planning sessions, but it's equally valuable for solo designers doing project scoping and method planning. Many people use it both ways—in collaborative settings and for personal planning.
How is this different from UX books or frameworks?
Books are great for deep learning, but they're not always practical in the moment. UX Choices gives you quick, actionable guidance exactly when you need it. The physical format means you can spread cards on a table, sort them by phase, and make decisions collaboratively. It's the difference between knowing methods exist and having a tool that helps you choose the right one.
What's included in the deck?
You get 56 UX cards covering strategy, discovery, define, develop, and delivery phases. Each method/activity card includes the method/activity name, when to use it, what you'll learn, approximate time commitment, and facilitation tips. The deck also comes with a custom storage box.
Do you ship internationally?
We currently ship to Australia and New Zealand, with more to come. Shipping times vary by location, but most orders arrive within 7-14 business days internationally. Australian orders typically arrive within 3-5 business days. Contact us if you want worldwide shipping.